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    昨天我去參觀了一家專(zhuān)門(mén)生產(chǎn)三度燒產(chǎn)品的工廠。這次工廠之行非常有意義。

    我很高興看到他們生產(chǎn)的各種不同種類(lèi)的產(chǎn)品所取得的提升，從三度燒，拋金磚，噴墨配件，噴墨主磚，背景畫(huà)，水刀，以及一些其它工藝的產(chǎn)品。

    老實(shí)說(shuō)，你只可能在中國(guó)看到這些！在同一個(gè)屋檐下看到幾乎所有的生產(chǎn)工藝。我認(rèn)為不僅僅在中國(guó)，就算在其它國(guó)家你也看不到超過(guò)10家公司可以做到同樣的事情。

     這些設(shè)備非常復(fù)雜，需要很多人手和很多不同的特殊機(jī)器設(shè)備以及起碼有數(shù)碼噴墨機(jī)。好吧，他們?nèi)加校?/span>

    從質(zhì)量、難度以及涉及的設(shè)計(jì)上看，他們的價(jià)格也很具競(jìng)爭(zhēng)力。 這個(gè)配件工廠可以生產(chǎn)很好很有趣的東西。

     但是，本文的討論重點(diǎn)不是這些只有在中國(guó)才能看到的公司，而更多關(guān)于在這里生產(chǎn)的產(chǎn)品。

     也許這是和我一起前往的人沒(méi)有注意到方面， 他們中間有中國(guó)人也有外國(guó)人。

     什么是我看到而他們沒(méi)有注意到的呢？

     是他們所生產(chǎn)產(chǎn)品的風(fēng)格！非常中式，或者說(shuō)有些亞洲風(fēng)格，而不是那么國(guó)際范。

     當(dāng)然了，我非常清楚非常理解，這是在中國(guó)，我們生產(chǎn)的產(chǎn)品應(yīng)該專(zhuān)注于這個(gè)市場(chǎng)并且能在市場(chǎng)銷(xiāo)售，它們不需要對(duì)西方和國(guó)際市場(chǎng)那么具有吸引力。 

    前往那里采購(gòu)的大部分國(guó)際客戶(hù)可能后來(lái)什么都沒(méi)買(mǎi)。 因?yàn)橄胍x到適應(yīng)他們市場(chǎng)的產(chǎn)品太困難了。

    但是我卻從另一個(gè)角度來(lái)思考。 我對(duì)他們說(shuō)： 我知道他們能夠生產(chǎn)我們需要的東西，毫無(wú)疑問(wèn)我相信他們能做到。他們只是需要一些指引，一些理念。那么他們不僅能生產(chǎn)我們需要的東西，而且能夠?qū)ιa(chǎn)產(chǎn)品進(jìn)行改進(jìn)、提升，使它們不僅在中國(guó)，同樣也能在國(guó)際市場(chǎng)上獲得青睞。 

    他們不需要遠(yuǎn)離自己擅長(zhǎng)的領(lǐng)域，并能讓產(chǎn)品看起來(lái)更國(guó)際化、更時(shí)尚、更有格調(diào)。大部分時(shí)候他們并不愿離開(kāi)自己的領(lǐng)域，嘗試新的東西，去冒險(xiǎn)，而是一直在做其他人正在做和正在賣(mài)的產(chǎn)品。 

    我認(rèn)為，如果能夠看得更長(zhǎng)遠(yuǎn)，把國(guó)際品味和國(guó)際時(shí)代作為你的目標(biāo)的一部分，不光考慮中國(guó)，也更開(kāi)放地考慮世界喜好的話，將會(huì)對(duì)我們非常有幫助。 

Yesterday  I made a special trip to a special pieces factory that is more focused to make what we know as third firing products. It turned out to be a very interesting tour of this factory. 

I was very happy to see a significant improvement of all the different styles of products they were making, from third fire, gold polished, digital decos, digital tiles, pictures, waterjet, and some other technologies. 

Honestly you can only see this in China! You could see pretty much all product technologies under one roof. I do not think there are more than 10 companies like this not only in China but in any country in the world. 

These plants are complicated; require a lot of people and many different  special machinery starting with a digital machine. Well, they had it all!

 Also the pricing is very competitive considering the level of quality, complexity and design involved. Very good and interesting things can be done and are produced in this special pieces plant。

But the focus of this article is not so much related to these styles of companies that can only be found out in China. It is more related to the products that are manufactured there. 

Maybe it was something that the people that I was with did not notice, some of them were Chinese and some others were Foreigners.

 So what was the thing that I noticed that the other people didn’t?

 It was the style of the products made! Totally Chinese oriented, and maybe somewhat Asian oriented and not so much International oriented.

While I perfectly understand that we are in China and the products should be focused and produced more to be sold in this market, they did not have the western or international appealing.

Most customers that wanted to buy something there would have not done it. It would have been quite challenging to select something that would have worked well for their markets.

But I have a different set of eyes and other ideas. I told the group the following: I know they can manufacture what we need. There is no doubt in my mind that they can do it. They just need some direction, some ideas and they can make not only what we are looking for but also they can improve, upgrade and manufacture products that not only are liked in China but also in any other country in the world.

Make them look more international, more fashion, more stylish without letting them get out too much out of their comfort zone. Most of the time they do not want to get out of there, try different things, take risks and remain doing the same and whatever the rest of the people is doing or selling. 

I believe that it will be very helpful to see the bigger picture and let the International taste and times be part of your  plan and open up more to be liked by the world and not only China!